The Member Relationship Management Sales Training, Coaching and Skills Development Program

  • Discover successful and proven ways to improve your Sales Results.
  • Gain more sales from every Prospective Member.
  • Build your team to the highest level of Sales Professionalism.
  • Build your team to the highest standards of MEMBER SALES and SERVICE EXCELLENCE.

The BEST Sales Training Program offer you will ever receive at the best price.

If you ever wanted to deliver a sales training and coaching program to your people – what would be your strongest desire?

  • Be capable of delivering the training yourself or confidently hand the program over to a key member of your team?
  • Deliver to small or larger groups, as you desire?
  • Deliver your training in short, sharp 'chunks' (say from 1 – 3 hours or whatever timeframes you choose)?
  • Tailor and customise the training to suit your people and their unique needs?
  • Incorporate lots of exercises and reinforcement in your training?
  • Have a program that is both stand-alone or you can incorporate modules into your current training Programs? A 'very best of' compilation!
  • Have a program that is driven by real objectives and real key performance indicators?
  • Gain real outcomes for your people and your organisation in one dynamic program?
  • Possess the ability to use the same program over and over without paying expensive licence or participant fees?

Your expectations have just been exceeded!
The Membership Relationship Management Sales
Training, Coaching and Skills Development Program

by Kevin Cahalane

One of the Top Sales Trainers in Australia

What you will receive with this outstanding sales training and coaching program …

  1. A no nonsense, easy to follow Leader's Guide … detailing all you need to do to conduct a dynamic effective, results focussed series of workshops.
  2. The 24 steps to Member Relationship Management which incorporates 24 PowerPoint modules, laid out in an easy to follow format, for you to present to your team … over the timeframe that you choose. They will also be emailed to you in a format for (a) OHP presentation, and (b) as handouts.
  3. A workbook for your team to use during the training/coaching sessions … and a valuable tool for follow up and review.
  4. A complete set of resource materials, (40+ pages) ready for you to brand and distribute to your team members. Lots of valuable hints, tips and guidelines for future reference.
  5. A 'Train the Trainer' manual – a 65 page guide to pre and post training as well as handy reference material that you can use in conjunction with your Member Relationship Management Training, Coaching and Skills Development Program.

You can present the entire program
at once or take selected portions
of 1 – 2 hours duration
(highly recommended).

You can brand it, theme it,
customise it and tailor
it … whatever YOU want.

The 24 Steps to Member Relationship Management are:

Steps to pre Sales Success …

  • Professionalism and Pride
  • Positive Attitude
  • Propriety (e.g. treat the work you do as your business)
  • Planning and Preparation
  • Practice … makes Perfect
  • Prospecting
  • Persistent … yet Patient
  • Personal Service
  • People Skills
  • Perspective
  • Perception

Steps to Sales Success

  • Proactive
  • Pacing
  • Probing
  • Positioning
  • Presenting
  • Packaging
  • Proposing
  • Penetrating
  • Profile
  • Partnering
  • Praise
  • Peerless Performance

What will this program cost you?

The entire training, coaching and sales development is your for $197.00 (including 10% GST in Australia).

You will agree that $197.00 is a more than reasonable investment for a quality training and coaching program, which will repay itself over and over again in building the sales skills of your team.

If you order NOW you will receive the following bonuses, absolutely free:

  1. The 15-page Sales Manager's Coaching Guide. It is packed with ideas, tools and formats to enable you to get the best out of individuals in your team.
  2. The Sales Collection – 25 pages of inspiration and advice for Sales Leaders. An acclaimed e.publication from our sister company, Sales & Service Momentum.

Once we receive your order via fax or mail, we will send the program to you in Word format.

Remember – the price may rise at any time, so please act now.

Kevin Cahalane (Principal and co-founder of Membership Growth)

Over the past 15 years, Kevin has worked with some of Australia's top Associations, Clubs other non-profit Organisations including CPA Australia, Pacific Area Newspaper Publisher's Association, Australian Physiotherapist's Association, Australian Institute of Credit Management, Victorian Arts Centre, a total of 14 Australian Football League and National Rugby League Clubs, the Sydney Turf Club, Victoria University, VACC, Returned & Service League (Victoria), Save the Children, Holden Racing Team and Deakin University Student Association.

His varied roles include, Membership Sales, Service and Leadership Training, Dynamic Keynote Speaking (in Australia, New Zealand and the United States of America); Membership Development Strategy; Planning and Execution.

Kevin is the founder of The Membership Growth Club and publisher/author of the Membership Growth Toolkit, a valuable resource for Clubs and Associations to gain more members, build relationships with current members, renew members with ease, win back lost members, provide a recession-proof buffer for their organisations and gain more revenue.

You can contact Kevin on (03) 5976 8966 (Australia) or +613 5976 8966 (International) or email

Purchase online
using PayPal

Kevin Cahalane has conducted highly successful membership sales workshops, based on the concepts of the Member Relationship Management Training Program outlined above. A small sample of participant feedback includes:

Excellent, great experience … well paced.
C Patten
Membership Manager, Members Advantage

A Goel

Lots of ideas to draw on for memberships plus fundraising activities. Relevant and [Kevin has] wealth of experience.
F Oakford
The Asthma Foundation

Found the workshop to be very good at putting a logical framework around the approach that is required to attract and retain members.
S Cardiff
AUSSI Masters Swimming Australia

Good sales technique [Kevin has] good experience to reflect on.
E Boutros
Members Advantage

Excellent, very thorough in presentation.
L Charlton

Excellent. Very usable and practical.
J Gilmovich
Property Owners' Association of New South Wales

In depth – valuable information to take back and implement into my workplace. [Kevin] catered for the individual's needs thoroughly.
D Morrissey
Kyneton District Racing Club

Membership Growth … the best kept secret in Australia … now offering our tools, resources and expertise to non-profit organisations around the world.